Creation + Art Direction
26 Issues, 2019—2026
ERP Today was conceived as a different kind of enterprise publication. Every story begins with an idea. Built on the principle that every feature deserves its own visual language, the editorial system transforms complex topics into bold concepts that spark curiosity before delivering information.
The Challenge
Enterprise technology is complex, but that shouldn't dictate the reading experience. The goal was to make technical ideas clear, engaging, and memorable while preserving the authority expected by senior readers.
The Work
Over 26 issues, ERP Today established a distinctive editorial identity that challenged the conventions of B2B publishing.
CEOs as Rock Stars
Enterprise leaders become the story. Exclusive interviews, original photography, and bold editorial art direction give every cover a distinctive personality, bringing a fresh, human perspective to B2B publishing.
Visual Storytelling
Given a topic, the visual interpretation is entirely open. An article on the talent shortage becomes a recruitment poster. A piece on data scale lands in outer space. A story on digital transformation sits beneath an iceberg. The design doesn't illustrate the text, it reframes it, finding the unexpected angle that makes a reader stop before they've read a word.
Does the World Really need to be this Complex?
