Event Branding
Design Systems
Brand Integration
For more than two decades, Mastering SAP was one of the Asia-Pacific region's leading SAP communities. The evolution of the brand marked an opportunity to create a stronger visual connection with the wider SAPinsider ecosystem while respecting the identity the community already knew and trusted.
The Challenge
The challenge was to evolve the brand without losing the recognition and trust it had earned over more than two decades.
The Work
A new event branding system established the foundation for the transition. The identity created a unified brand system across regional and global programs.
