Experience Branding
Event Design
Originally launched as an NHS fundraiser following the Covid-19 pandemic, the ERP Today Awards was an event like no other. Across three editions at Ascot Racecourse, it celebrated innovation, bringing together customers, vendors and tech leaders around a shared sense of community.
The Challenge
The visual identity needed to support fundraising efforts, attract sponsors, celebrate achievement and bring people together around a shared purpose.
The Work
Bold colors, pure geometry and a distinctly British palette created an identity that felt playful and welcoming. Bunting, lawn games, and vibrant graphics extended the experience beyond the stage, turning an awards ceremony into a festival.
The Building Block
The ribbon became the visual engine of the identity. Simple, geometric, and instantly recognizable, it works as both the award symbol and the building block of the entire system, scaling into bunting, signage, stage graphics, and wayfinding across the event.
Blue Cubic
The trophy is crafted from deep blue crystal with the awards mark laser-engraved at its centre. Its clean geometry let the material take centre stage and creates an object that feels distinctive and timeless.
What began as a fundraiser became a recurring platform for celebrating the people, partnerships, and achievements that drive the enterprise technology industry forward.
