Ceci Perriard — Editorial Design, Scaled for Global Teams

The best work begins with a story worth telling.

Ceci Perriard began her career in news. That experience shaped the principle that still guides her today: respect for the reader's time.

Over the past two decades, she has worked with editorial brands across Latin America, the United States and Europe, helping them navigate the shift across print, digital and live experiences. Her collaborations include long-standing work with Forbes Argentina and Reader's Digest, the visual identity of ERP Today from its first issue, and the ongoing evolution of the SAPinsider brand.

The platforms have changed but the instinct hasn't. That editorial thinking has followed her through every format since, print, digital, live events. What makes someone stop on a page (or a booth) instead of scrolling past it. What moves someone and stays with them, long after their eyes have left the page.

She is based in Buenos Aires.