Brand Transformation
Visual Identity
Media Ecosystem
SAPinsider sits at the centre of the SAP ecosystem while remaining an independent voice serving one of the world's largest SAP communities. As the business evolved, the brand needed a modern identity to carry it into its next stage of growth.
The Challenge
The challenge was to refresh a brand that felt familiar to SAP audiences yet distinctive enough to establish its own identity, while supporting a rapidly expanding portfolio of products, content and experiences.
The Work
A comprehensive brand refresh introduced a new logo and a scalable design system spanning editorial, events, research, video, and digital experiences. The identity creates connections to the SAP ecosystem while giving SAPinsider a distinctive voice.
Hit Refresh
The familiar gradient remains. A more open, circular font conveys the exchange of knowledge and community values. SAPinsider holds a unique position in the market and the new logo projects that confidence. The word 'insider' now has the same status and x-height as SAP.
Logo implementation
Back in Print
The Members Magazine was redesigned. Reintroduced in print for distribution at SAPinsider events, it became a tangible extension of the brand—one that attendees could take away, revisit and share.
Designed for Scale
SAPinsider events bring together thousands of attendees, hundreds of sessions, and multiple content streams. A flexible visual system creates consistency across global events while making complex information easier to navigate and instantly recognisable as SAPinsider.
App Icon Development
For Every Audience
SAPinsider's research serves distinct audiences across finance, technology and data. A colour-coded visual system paired with 3D illustrations creates instant recognition, helping readers navigate content while providing a scalable framework for new publications.
Beyond the Page
In the Wild
