SAPinsider Events are large-scale global conferences for enterprise technology professionals, bringing together complex content including sessions, speakers, and multi-day agendas across digital and physical formats. The events required communicating a high volume of complex information—such as schedules, session tracks, and speaker content—across multiple formats while maintaining clarity and consistency.
The challenge was to make this information easy to navigate for attendees while ensuring a cohesive experience across all channels. I worked on the design of event materials and systems, focusing on content structure, visual consistency, and usability across digital and physical outputs. Organized complex content such as multi-day agendas and session details into clear, navigable formats and developed flexible visual frameworks that could be applied consistently across different events.
A scalable and consistent design system that supported multiple global events and improved the clarity and usability of complex event information, reinforcing brand awareness on multiple touchpoints.
Logo system developed for Wellesley's family of Brands Events
App Design via Amego
SAPinsider Las Vegas Website
SAPinsider Las Vegas App
SAPinsider Las Vegas Bellagio
MasteringSAP Connect APAC
Clarity & usability. Prioritized readability and hierarchy to help users quickly find and understand relevant information.
Social Assets for SAPinsider Las Vegas 2026
Multi-channel consistency.
Ensured alignment across digital interfaces, printed materials, and on-site communication.
Branding and Social Assets for SAPinsider Copenhagen 2025
SAPInsider Awards Las Vegas
Social Assets for Mastering SAP Collaborate Auckland & Gold Coast
Design executed while serving as Chief Design Officer, Wellesley Global. © Wellesley Global.
