I led the development of the brand identity, including the logo and visual system, and applied it across a wide range of touchpoints.
The Challenge was to create a cohesive and scalable brand identity that could support a diverse ecosystem of content—including events, publications, and digital platforms—while maintaining clarity and consistency. I designed the SAPinsider logo and developed the overall visual identity system, applying it across multiple initiatives and formats over time:
Brand foundation. Defined the core visual language, including logo, typography, color, and layout principles.
System design. Built a flexible identity system that could scale across editorial, event, and digital environments.
Cross-platform application. Applied the system consistently across multiple touchpoints, ensuring alignment between different parts of the platform.
Evolution over time. Maintained and extended the system as new needs and formats emerged.
Media Guide
Brand Guidelines
SAPinsider Research
Logo Design for Research Services. SAPinsider Research division specializes in benchmarking reportsthat analyze how global organizations use SAP solutions to solve business challenges.
SAPinsider Print Magazine
The flagship publication of SAPinsider. It is recognized as the world's highest-circulation print and digital magazine dedicated exclusively to the SAP user community. Unlike technical research reports, the magazine focuses on thought leadership and real-world success stories.
Socials
Design executed while serving as Chief Design Officer, Wellesley Global. © Wellesley Global.
