The best work begins with a story worth telling.
Ceci Perriard began her career in the newsrooms of Buenos Aires, designing under deadline for La Nación at a time when newspapers were still assembled through paste-up and the digital shift was just beginning. That experience shaped the principle that still guides her today: respect for the reader's time.
Over the past three decades, she has worked with editorial brands across Latin America, the United States and Europe, helping them navigate the shift across print, digital and live experiences. Her collaborations include long-standing work with Forbes Argentina and Reader's Digest, the visual identity of ERP Today from its first issue, and the ongoing evolution of the SAPinsider brand.
The platforms have changed but the instinct hasn't. That editorial thinking has followed her through every format since, print, digital, live events. What makes someone stop on a page (or a booth) instead of scrolling past it. What moves someone and stays with them, long after their eyes have left the page.
PH ALAN BRAUN
Been there, done that.
Design Lead - SAPinsider - 2023 - Present
Design Lead - ERP Today - 2018 - Present
Cover Design - Forbes Argentina - 2019 - Present
Senior Graphic Designer - TechSpark - 2018 - 2021
Designer - Reader's Digest - 2004 - 2024
Art Director - Amex Expressions - 2011 - 2014
Designer - Lonely Planet - 2012 - 2015
Special Features - Newsweek - 2006 - 2008
"I'm based in Buenos Aires and have worked remotely with teams in the UK and the United States for over a decade — distance has never been a barrier to collaboration. Fluent in three languages, I bring cultural range to every project, and a lasting conviction that the best work starts with a story worth telling."
Bachelor of Arts — Graphic Design & Typography, UBA
Digital Design — PADD, UBA
New Technologies in Design — Coderhouse
AI & Generative Design — Platzi Latam
let's speak
Spanish + English + Deutsch
I have partnered with
Photo Dump
I like writing too.
[ This text is part of a presentation I did for my colleagues ]
I started working in publishing when I was 19 as a design trainee for the sports section. It was the late nineties and before us, the newspaper was laid out with blocks of text made out of metal. Back then, it was mostly men -not hyped designers- in working overalls with ink under their nails.
The sports section was a total thrill - waiting til the late hours for the Sunday football game results, we could hear the wires coming in... Associated Press, Reuters - there was no such thing as Google or Wikipedia. The news came in physically, from a trusted source. Very much like ERP Today :)
Fast forward to now - I have worked for many magazines, big names - Newsweek, Reader’s Digest, Forbes, ERP Today. 20 years in and I’m still wondering what magazine making is all about. I like to think of myself as a storyteller - I visually translate what you wonderful people write into a three dimensional story. I am a firm believer in print media, a 3d experience that digital cannot give us.
We turn Microsoft Word docs into a reading experience.
The browsing of the pages, the weight in our hands, the spill of coffee on that page, that day the bell rang and you rushed to get it. As we hold the magazine in our hands, we make a personal connection with the text, we own it. And that is something digital cannot achieve. When we join text and visuals, the story comes to life. Those creative associations can turn complex information into tasty bits and engage readers in a different way. Sometimes we fail, some we succeed but we need to strive for that connection with the reader, for that means he will choose to spend his time with us again.
I am sitting here on the train to Northampton on my way to the new ERP Today offices, watching people. Most are diving into their phones. No mags, no newspapers on the train. And I wonder, is print dead?
Print is an act of defiance against the ephemeral of digital. Posting a blog does not feel the same as running to your loved ones, a copy of the magazine in your hands, to show them you are a published author. I bet they will cherish that copy forever and ever - not so sure the link you’ve sent them to your blog will be online that long.
Errors in print cannot be fixed, there is no ctrl z, no undo. But that is also what is most precious about it. Print remains.
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